Digital Signage Statistics: Insights for Business Growth (2025)

Are you considering using digital signage for your business but aren't sure how effective it will be?

Digital signage is a powerful tool that enables businesses to improve engagement and share their brand story with a larger audience.

With digital signage software, you can simplify your work, attract customers, and grow revenue without requiring a massive budget or technical expertise.

This improves efficiency and profits for small businesses aiming to enhance customer interaction and drive growth.

If you're a business owner seeking straightforward insights into how digital signage can benefit your operations, this guide is for you.

Let's break down the latest digital signage statistics to help you decide.

Global Digital Signage Market Statistics

The global digital signage market size is projected to increase from $29.19 billion in 2025 to $54.69 billion by 2034, representing a 7.4% compound annual growth rate (CAGR) over the forecast period.

This rapid market growth is the result of a mix of technological advancements, rising consumer expectations, and industry-specific demand for digital product and service promotion to capture the target audience's attention.

North America leads the worldwide digital signage market with a revenue share of over 37% in 2024, followed by Europe and Asia Pacific.

The takeaway is clear: digital signage is no longer optional but a critical tool for improving productivity, driving growth, and increasing competitiveness.

Digital Signage ROI and Business Impact

The adoption of digital signage solutions is steadily increasing, with 60% of businesses without digital signage planning to invest in it within the next two years.

This isn't surprising, given the huge number of digital signage providers in the market and the demand for high-resolution digital signage displays in commercial settings.

Direct Revenue Growth

Digital signage is a proven way to increase ROI by building customer trust and improving operational efficiency.

More than 80% of restaurant owners report increased orders after implementing digital signage technology, while 53% of business owners use it to display digital menu boards.

Digital signage also attracts greater attention than static displays, with 68% of buyers saying it increases their likelihood of purchasing advertised products.

Dynamic displays trigger 29.5% of customers to make unplanned purchases, such as seasonal items or limited-time offers, with digital menu boards influencing their order selections.

Quick-service restaurants (QSRs) also report a 15% increase in upselling and cross-selling opportunities after adding digital menu boards.

Digital signage not only increases revenue but also provides a visually appealing experience that captures customers' attention and encourages them to return.

Increased Engagement

Digital displays capture attention more quickly and attract 400% more views than static displays.

Placing digital menu boards nearby can encourage pedestrians to try your restaurant since 80% of people enter stores after seeing digital signs.

Also, digital content has a recall rate of 83%. That means customers remember dynamic content better than static ones, so when they see a digital ad, they pay attention.

Replace outdated posters and printed menus with digital screens to turn passersby into paying customers.

You can also rotate your daily specials or promotions by time of day to hold their attention.

Enhanced Customer Experience

Investing in restaurant digital signage is an investment in your customers, as 73% of diners believe technology improves their experience.

Interactive displays and high-quality graphics not only entertain and educate visitors but also cut perceived wait times by up to 35%.

From video walls and touchscreens to QR code menus and interactive ordering, digital signage improves both in-store and drive-thru experiences while creating a modern, friendly atmosphere.

Real-time order updates and multi-language displays help to personalize customer interactions, allowing your guests to understand everything without any obstacles and saving your staff significant time.

Time And Cost Efficiency

Digital display technology eliminates the need for reprinting and manual updating.

95% of users rate the ease of content updates as the top benefit of digital signage, removing the need for reprinting posters or menus.

Digital menus also improve order accuracy by up to 20%, preventing mistakes and increasing customer satisfaction and loyalty.

Digital signage software enables you to update and schedule content in advance, delivering it to as many screens as you need.

If you run out of an ingredient, you can update your digital menus immediately.

This saves time and allows your staff to focus on more important activities.

Future-Proof Your Business

Digital signage industry is increasingly adopting AI and analytics for real-time content adjustments and personalized advertising.

In fact, 65% of digital signage operators are already utilizing AI to deliver personalized content, such as screens automatically displaying coffee specials on rainy days or cold drinks in the summer heat.

AI-powered content personalization can improve the consumer experience and increase sales by up to 20%.

This technology allows businesses to deliver targeted messages that resonate with specific audiences.

How to Maximize ROI with Digital Signage?

Maximizing ROI depends on dynamic content and strategic implementation.

• Choose High-Traffic Locations: Use vibrant outdoor screens to attract foot traffic.
• Optimize Content for Sales: Use high-resolution images in menu boards to highlight high-margin items. Rotate content every 8-10 seconds to maintain attention spans and keep viewers engaged.
• Focus on Simplicity: Use bold fonts and high-contrast colors to make content easy to read at a glance.
• Reflect Your Brand: Use your logo, colors, and consistent branding to raise brand awareness.
• Add Interactive Elements: Use QR codes that link to promotions, menus, or your website.
• Measure Impact with Key Metrics: Track dwell time and revenue before and after implementation to gauge the effectiveness of your solution.

Final Words

Major brands, such as McDonald's, Domino's, and Pizza Hut, are investing millions in digital signage systems to improve order processing and customer interactions.

However, digital signage is not just for large corporations.

Small businesses can start with affordable solutions like momoscreen and scale as they grow.

Connect any device you already own, such as a TV, monitor, tablet, or other screen, to the internet. Open your momoscreen link in a browser and display your menu in real-time.